Attendees Want THIS at Their Next Event
Update: 2025-11-11
Description
Only 40% of attendees say they had a real “peak moment”, even though 80% of event planners think they delivered one. So… who’s right?In this episode of Event Planner Confessions, Cara sits down with Ken Holsinger, SVP of Strategy at Freeman, to reveal what the data really says about creating experiences that matter.💡
You’ll learn:
Check out Freeman’s full Trends report here → https://www.freeman.com/resources/future-of-commerce-for-trade-shows-and-conferences/ Follow us for all the behind the scenes → https://www.instagram.com/eventplannerconfessions/ 🔔
Love the podcast? Don’t forget to subscribe and leave a review!📧
Want to work with us? Find out more at https://meetcohera.com/
You’ll learn:
- Why attendees aren’t impressed by celebrity keynotes (and what they want instead)
- The rise of peer-to-peer connection and how to design for it
- How to “architect serendipity” and make space for real moments
- What DMCs can do to turn destinations into stories
- Why sometimes, the smartest move is to cut the menu
Check out Freeman’s full Trends report here → https://www.freeman.com/resources/future-of-commerce-for-trade-shows-and-conferences/ Follow us for all the behind the scenes → https://www.instagram.com/eventplannerconfessions/ 🔔
Love the podcast? Don’t forget to subscribe and leave a review!📧
Want to work with us? Find out more at https://meetcohera.com/
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
