In this 22nd episode of Insurance Marketing, I share 22 ways to make people pay attention to your quotes and respond.

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Listen to this episode to find out:

• Why your quoting technology does not need to hold you back.


• What to include a picture of in your quotes to get people’s attention.


• Ways to use color to capture people’s attention.


• Ways to use personalized video to personalize quotes.


• How to make a quote infographic.




• The psychology of testimonials and how to leverage it to choose the right testimonial for the client


• The power of thoughtful questions.


• How to put your discounts front and center on your quotes and why that captures attention.


• Why shoppers are paying more attention to design today than even just a few years ago.


• How learning about other company’s discounts helps you sabotage the competition’s quotes.


• What type of pictures can help your quotes stand out.


• How to make your prospect laugh in a quote and how it helps your sales process.


• The secret to offering educational information to your prospects.


• Tips for your email subject lines.


• How a P.S. in your email gets more attention.

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Resources mentioned in this podcast:

• Article listing these 22 ideas with even more insight


• Use Google images to find pictures of the insured item


• Google streetview for storefront images


• Bing Maps for birds-eye view maps


• PDF Merging program for custom quote designs


• Questions to ask people during insurance quotes

I really hope an idea or two I’ve discussed here can help you get an extra 10% of your quotes to engage with your agency . If get an idea to use and want to say thanks, click here to leave a 5 star review on iTunes. Every time I get another 5 star review in there, I print it out and put it on the fridge. And my kids’ artwork is taking up way too much space on there right now

Hope this helps,

John

The post Attention-Grabbing Quotes: 22 Ways to Get More Callbacks appeared first on Insurance Marketing Blog.