Audience First: The Video Strategy Step Too Many Skip
Update: 2025-06-11
Description
In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.
You’ll learn:
- Why vague targeting kills results
- How to map your audience using real insight
- And how empathy leads to more powerful, high-converting video content
🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.
Grab your copy of Engage or explore the full Video Strategist Masterclass at
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