🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

https://linktr.ee/artistcoachingnl

EDM is “back” (at least for a night in Katwijk), but the real topic here: audience ≠ fanbase. Joey, Ralph, and Jay break down how artists actually move from streams to ticket sales by building trust, staying consistent, and working both the front stage (music/content) and the backstage (relationships, promoters, artists). We get practical on first gigs, fees, whether to play for free, how to approach clubs, and how to think about “too mainstream.” The guys also riff on label power in 2025 (the quality-stamp era is mostly gone), why boutique/artist-run labels still matter, and how to curate your sound without losing yourself. Plus: ADE prep (USBs vs links), China shows, and an 80/20 framework you can actually use tomorrow.

(00:00 ) Introduction

(08:40 ) Building a Fan Base from Scratch

(14:23 ) The Balance of Authenticity and Mainstream Appeal

(17:17 ) Engaging with Your Audience

(20:26 ) Finding Your Unique Sound

(23:10 ) Community Questions: Getting Your First Gigs

(27:44 ) Navigating Cold Sales in DJing

(31:07 ) The Value of Free Gigs for New DJs

(32:08 ) Exploring Dual Genres in Music Production

(35:15 ) Building Relationships in the Music Industry

(40:00 ) The Decline of Record Labels' Influence

(50:58 ) The Importance of Trust and Consistency in Labels

🙋🏼‍♂️ Get coached by us:

https://linktr.ee/artistcoachingnl

❤️ Follow us on:

https://www.youtube.com/@artistcoachingnl

https://www.tiktok.com/@artistcoaching

https://www.instagram.com/artistcoachingnl