Audio intelligence: How in-store sound is becoming retail media's secret weapon
Update: 2025-07-10
Description
In the latest episode of CSP's "At Your Convenience" podcast, Vice President of Content Strategy Abbey Lewis sits down with Marc Walkin, Head of Marketing at Qsic. Walkin makes a compelling case for why convenience stores represent an ideal environment for strategic audio: "What makes c-stores so unique is first, they're highly impulse-driven relative to other channels," Walkin explains. "Any audience that is more impulse-driven is obviously more susceptible to ads that could change behavior."
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