Welcome to Creative Audit.

The newsletter meets audio review that dives deep into how brands add up when it comes to an audit of their creative strategy following the copy/transform/combine or remix methodology.

I’m Geoffrey Colon, Head of the Brand Studio for Microsoft Advertising, host of the podcast at the intersection of marketing, tech, media and popular culture called Disruptive FM, author of the book Disruptive Marketing and executive producer of the web video series, The Download. I feel like we spend so much time, especially the past decade, talking about tech that we don’t talk about what drives the world, a mashup of creative ideas and how they follow a copy + transform + combine formula. It’s one you should be thinking about when it comes to your creative review and the audit of your brand.

To hear more, visit creativestudies.substack.com