DiscoverThe Grow Your Private Practice ShowAuthentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton
Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton

Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton

Update: 2025-06-05
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Description

Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset.

Key Highlights:

  • How Becca went from playing it safe to fully embracing her true style
  • The surprising ways swearing (yep, you read that right!) can build trust with clients
  • Tips for counsellors to ditch the fluff and find their niche
  • Why authenticity isn’t just a buzzword, it’s a powerful marketing tool

Join us for an honest, down-to-earth chat about what it really means to market yourself as a counsellor today.

About Becca Upton

Becca is The No BS Therapist - straight-talking, sweary, and realistic. She supports overthinkers and chronic worriers in their 20s and 30s to quiet their mind and enjoy life without the anxiety and mind racing. Her work includes counselling, a membership of no BS guided audios, and talks and training.


Hit play and get inspired to share your real self with the world!

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Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton

Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton