Authenticity, Strategy and Storytelling in Aesthetic Marketing
Update: 2025-07-16
Description
This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Chris Suchánek, founder and CSO of Firm Media and creator of Ailm Atelier, a new online platform showcasing aesthetic doctors and their stories. They talk about Chris’s journey from the music business to specialty medical marketing, and how authenticity, storytelling, and innovation are reshaping how med spas and aesthetic practices connect with patients.
- How he transitioned from Grammy-winning music marketing to aesthetic advertising;
- The origin and mission of Ailm Atelier as a platform for storytelling and recognition;
- Why authenticity and patient trust are the new currency in aesthetic branding;
- The nomination-only process for Ailm’s featured top aesthetic doctors;
- How he redefined his personal brand with inspiration from a 90s billboard campaign;
- A mixed media marketing approach to target med spa patients in their homes;
- The future of Ailm as a consumer-facing, digital platform.
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Music by Ghost Score
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