DiscoverAKG PodcastAuthenticity and Consistency
Authenticity and Consistency

Authenticity and Consistency

Update: 2022-04-09
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"Being authentic" is one of the most used phrases when it comes to branding. But what is "authenticity"? If authenticity is “the revealing of one’s true self” then, then, perhaps a better question would be 1. Is there ever a true self?; and 2. Do people even want to see it?

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Authenticity and Consistency

Authenticity and Consistency

Andreas K. Georgiou