In this episode of The Vocal Lab Collective, hosts Shelby Rollins and Jason Catron sit down with Jason Jenkins, the Senior Vice President at Curb Records. Jason shares his insights on the importance of authenticity and creativity in the music industry, drawing from his extensive experience and personal journey.

Episode Highlights:

• Jason's Musical Roots: Jason Jenkins discusses his early exposure to music through his family's country band in Georgia and his fascination with both country and R&B music. He shares how these experiences shaped his career in the music industry.
• Balancing Authenticity and Success: Jason emphasizes the struggle artists face in maintaining their authenticity while achieving commercial success. He explains how artists can navigate the pressures of the industry without losing their creative integrity.
• The Role of Social Media: The conversation delves into the critical role of social media in today's music landscape. Jason highlights how artists can use these platforms to express their genuine selves and connect with their audience, despite the challenges it presents.
• Supporting Artists: Jason talks about the supportive environment at Curb Records, where the focus is on nurturing artists' creativity and passion. He provides insights into how labels can help artists find their unique voice and sustain their authenticity.
• Advice for Artists: Jason offers valuable advice for emerging artists on how to stay true to their art. He stresses the importance of consistency, relationship-building, and embracing one's unique journey in the music industry.

Quotes:

• Jason Catron: "The creative industry can be somewhat self-indulgent, but we need to see outside of ourselves and look at other people."
• Shelby Rollins: "Our job is to remove obstacles from people that are overthinking stuff. It's easier than you think; you just need to reframe."
• Jason Jenkins: "You have to care more about the art. Why would you not want to talk about what you're passionate about?"
• Jason Jenkins: "Express your authenticity. Be as authentic as possible and just do what feels most comfortable."

Connect and Follow Us:

• Follow us on YouTube: Vocal Lab Collective
• Follow Jason Catron on Instagram: @jasoncatron
• Follow Shelby Rollins on Instagram: @shelbyrollinsm