Author of the Cost Curve & the Principal and Founder of Reid Strategic, Brian Reid
Update: 2025-01-29
Description
Melanie Whittington, PhD, Head of the Leerink Center for Pharmacoeconomics interviews Brian Reid, Author of the Cost Curve & the Principal and Founder of Reid Strategic. In this episode they discuss Brian's background in the health journalism space, Generalized Cost Effectiveness Analysis (GCEA), and how the industry can better communicate the impact of healthcare innovation.
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