In today's episode of The Daily Mastermind, George Wright III dives into the critical role of mindset in all aspects of life, particularly in business. He then explores the importance of authority marketing and its impact on establishing trust and credibility in a noisy marketplace. George shares insights from his extensive experience, highlighting the shift from traditional direct mail to modern techniques like podcasting and social media. He introduces a four-step formula for authority marketing, encompassing strategy, building authority, utilizing technology, and distribution. George emphasizes the need for a strategic approach to grow a legacy brand and outlines practical steps for leveraging content across multiple channels to gain visibility and attract opportunities. Join George as he breaks down each step in upcoming episodes to help you implement effective authority marketing strategies.

01:28  Shifting to Authority Marketing

03:11  Building a Legacy Brand

05:32  Four-Step Formula for Authority

09:36  Leveraging Technology and Automation

11:25  Distribution and Marketing Strategies

You have Greatness inside you. I know you can Learn, Grow and Accomplish anything you put your mind toward. I appreciate you listening today.

George Wright III

CEO, The Evolution Group

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