This week, the 2 Regular Guys are joined by our good friend Jay Busselle to talk about how automation and AI are transforming the promo, apparel, and print world. Jay is gearing up for his new event, Automate & Elevate, designed to help professionals work faster, sell smarter, and stay profitable. We’ll dive into why now is the time to embrace automation, how AI can elevate people—not replace them—and what trends are shaping the future of our industry. Tune in for a real-world look at how to turn new technology into a business advantage.

News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

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Automate & Elevate

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• 2025 Fresh Impact Product Award


• 2025 Customer Care Spotlight Award


• 2025 Industry Education Excellence Award


• 2025 Decorator’s Hub Trade Show Award


• 2025 Rising Star Award


• 2025 Women’s Voice Award


• 2025 2 Regular Guys Podcast Guest Star Award


• 2025 Best Ambassador for the Industry


• The REGGIE Nominations are officially open – Nominate today at https://www.2regularguys.com/reggies/

Aaron: Jay, lots of changes for you over the past year. Share what you’ve been up to lately.

Terry: The Big Picture:

What makes Automate & Elevate different from a typical webinar or training session? And why is now the right time to focus on automation and AI in the promo, print, and apparel space?

Aaron: The Mindset Shift:

A lot of small business owners still feel like automation or AI is “too big” or “too technical” for them. What’s one mindset shift that can help them get started and actually see early wins?

Terry: Humans + Machines:

You’ve said before that automation shouldn’t replace people — it should elevate them. How are you seeing that play out in the promo and apparel world right now?

Aaron: The Road Ahead:

Without giving away all the secrets from Automate & Elevate, what’s one trend or tool you’re most excited about that’s going to change the way our industry works over the next year or two?

Terry: It’s all happening here on the 2RG’s platform, but give our listeners the details about tuning in. And tell us how people can reach out to you.

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

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