Avinash Tripathi: Flipping the Narrative of Analytics, from Cost to Profit
Update: 2022-10-27
Description
In this week's episode of the Business of Data podcast, host Catherine King talks with Avinash Tripathi, Vice President of Analytics - Marketing Analytics and Marketing Sciences, University of Phoenix. Together they walk through the challenges and benefits of approaching analytics as a profit and revenue-generating opportunity, rather than a cost center.
In the discussion this week:
- Making analytics simple
- Practical tips on approaching business problems with analytical solutions
- Accessibility
- Profit generation as a mindset
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