The last two financial crises resulted in recessions, financial market instability, and high unemployment rates, but one group of companies proved resilient. Benefit Corporations – businesses that balance profit with social and environmental impact – experienced crisis attrition rates of less than 5%. Bart Houlahan, a co-founder of B Lab, joins Work for Humans to share why companies that invest in people outperform in their field.

Bart Houlahan is Partner at Irrational Capital, the first firm to quantitatively measure the impact of corporate culture on a company’s stock price. He is also co-founder of B Lab, a nonprofit organization that seeks to solve social and environmental problems while driving profitability. Currently, there are over 6,000 certified B Corporations across 150 industries in 80+ countries.

In this episode, Dart and Bart discuss:
- The foundation and purpose behind Irrational Capital
- Why companies that treat people well outperform
- Corporate culture as a new investment factor
- Bart’s take on the rise and fall of AND 1
- The 3 main components of a Benefit Corporation
- How B Corps establish strong governance
- The long-term benefits of stakeholder capitalism
- And other topics…

Bart Houlahan is Partner at Irrational Capital and one of the co-founders of B Lab, a nonprofit organization that seeks to solve social and environmental problems while driving profitability. Currently, there are over 6,000 certified B Corporations across 150 industries in over 80 countries. Prior to B Lab, Bart was president at AND 1, where he helped to finance, operate, and scale the business to $250 MM in brand revenues while focusing on company values and corporate culture.

Bart is a graduate of Stanford University. During his career, he was also an investment banker with Stonebridge Associated, BNY Associates, and Prudential-Bache Securities. Bart is a Henry Crown Fellow of the Aspen Institute and serves as an Advisory Board Member of the Fuqua Center for the Advancement of Social Entrepreneurship (CASE), the Wharton Impact Investing Initiative, and the G8 Impact Measurement Working Group.

Connect with Bart:
B Lab: www.bcorporation.net
Irrational Capital: www.irrational.capital 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.