While the basics of marketing, like audience and persona identification, may seem straightforward, they’re often overlooked - yet remain critical for success.

As B2B marketing shifts from cold outreach to relationship-driven approaches, longer buying cycles demand that marketers refine their strategies. In this webinar, we’ll walk you through the key pillars of B2B marketing that will help you adapt and thrive in a changing world:

Key Webinar Takeaways:
- Target Persona: Learn how to understand your Ideal Customer Profile (ICP), key decision-makers, and KPIs. We’ll also share a downloadable Target Market Table to assist in persona creation.
- Content Strategy: Explore strategies for long-form content, inbound lead generation, short-form videos, and user-generated content (UGC).
- Channel Strategy: Why LinkedIn should be your primary B2B platform, and how email marketing continues to play a vital role.
- Sales & Marketing Alignment: Discover how relationship-building and Account-Based Marketing (ABM) contribute to achieving higher ROI.
 - Data, Tools & Technology: Dive into the best practices for Conversion Rate Optimization (CRO), attribution, HighLevel CRM, AI tools for content, and automation to drive more effective decisions.

The session concludes with a real-world case study highlighting how omni-channel lead generation can deliver remarkable results, showcasing how precise targeting and data-driven campaigns drive success.

Key Resources:
- Downloadable Target Market Table (available on the Shift ONE website)
- B2B Persona Tool: https://share.google/PduPJRZxPZlXqWU7J 
- Shift ONE’s AI Webinar on YouTube: https://youtu.be/Ykk04EMPZR8
- HighLevel CRM: https://www.gohighlevel.com/

This talk will help you rethink your audience understanding, align content to personas, and harness the power of campaigns and automation. By embracing these strategies, you’ll be well-positioned to navigate and succeed in a rapidly changing marketing world.

Don’t forget to subscribe to our channel for more webinars, insights, and strategies to help you level up your marketing game.

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LinkedIn: https://www.linkedin.com/company/shiftonedigital/

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