B2B Lifecycle Marketing Insights with Andy Ramirez, Head of Marketing, Concord
Description
“You really have to focus on the entire life cycle of a customer. It's not enough to just say I brought it, the person came, they meet our targeting criteria, and hand it off to sales. I'm done. Congratulations.
You have to worry about “what is that experience for the customer when they get transitioned to sales, when they become a customer, especially when you think about product-led growth”.
You get more from a customer in the sense of their satisfaction and their happiness. When what they signed up for is delivered to them without having to look around for it. So if a customer's looking for a contract template for an NDA and we give it to them, load that contract template for them when they first join the application.
Or if you're at a different company, just deliver on what they asked for.”
-Andy Ramirez, Head of Marketing, Concord
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