BABOYOT with Benny Blanco Tortillas: Premium Pricing, Patient Expansion, and the Secret Code of Giving
Description
In this episode Sarah sits down with Christopher Hudson, the Arizona native behind Benny Blanco Tortillas. After years in food service, Christopher purchased the company in what he calls "a match made in heaven."
Christopher's approach to building a business on his own terms combines premium quality ingredients with transparent sourcing, a premium pricing strategy and a willingness to say "no" to opportunities that don't make financial sense or support his vision for a thriving local food industry.
In this episode you’ll hear:
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Why Christopher turned down a $1.2M deal and the principles guiding this decision
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The "almost obsession" with operational efficiency that drives profitability
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How building a collaborative and fun social media presence has supported his financial strategies
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How Benny Blanco gives back to the community with their Porcupine Project
Connect with Benny Blanco Tortillas
Website: Benny Blanco Tortillas
Instagram: @bennyblancotorillas
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