I've finished my first week of sales and am ready (and excited!) to report the results of that first week.  Toward the end of that first 7 days (on day 6) was a special promotion Amazon ran called Prime Day where a ton of extra traffic poured over Amazon's website.  Even though I wasn't one of the deals being promoted by Amazon, I aimed to harness some of the extra traffic with my PPC campaigns.

For the full transcript head to http://brandingblitz.com/10/ or see below.

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Hello again! I'm JR, and you're listening to episode 10 of the Branding Blitz!

 

That's right, we're in episode 10 of this podcast! This is still new – we're still at the very beginning of this story – but it feels like a pretty significant milestone to get to double digits. It might not seem like much, but sometimes you have to stop and appreciate those little steps that you take along the way to get to the big goals.

 

Man, has it been an exciting week here! There has been a ton of stuff going on both on a personally and with the business.

 

I hope this week has been exciting for your business as it has for mine... and perhaps less exciting for your personal life or at least hope you're dealing with a less stressful kind of excitement.

 

Trying to prepare for a cross country move when you feel this weak is not an fun kind of exciting. I have to say though, my wife has been a superhero with all of this doing the majority of the packing all while taking care of our daughter... and taking care of me too. Unfortunately, she's having to bear the brunt of it; because, in any given day, I generally spend an hour or so at most outside of my room, which we've got closed up to try to keep it as climate controlled as possible. I never thought I would actually miss doing household chores...

 

Anyway, in the midst of all this, it's been great to have some positive and encouraging things going on with this new business.

 

When I closed out episode 9, I had sold 2 units of my main product – that was day 1. Since I'm expecting this to be a gradual build-up of sales as I move up rankings, I was excited to start off with a baseline of 2 sales the first day.

 

That was a Friday. In my past experience, weekends have tended to do poorly for online sales. I don't know if that is true across the board or if it is niche specific. What I experience this first weekend could indicate this assumption is going to hold true, but I really don't have enough data to say for sure yet.

 

On Saturday I held steady with 2 sales and then Sunday I dropped to 1 sale – again, no big deal. Fluctuations like that are expected especially in this early stage and I didn't expect the weekend to be a big sales time to begin with.

 

Then Monday came and I sold 6 units. Not bad at all considering I'd sold 5 total the previous 3 days, and it made for a nice start for the week. I had a couple of people ordering multiple units – which was encouraging to see.

 

Tuesday, again I stayed fairly stable and sold 5 units which brought my total for the first 5 days up to 16 units. Having never launched a product before and knowing this wasn't a super high volume product I was super excited to be able to say I had had at least 1 sale each day so far – let alone to get up to 5-6 per day so fast.

 

This is when the anticipation really began to build for Wednesday. I've been seeing Amazon promoting Prime Day. I'd seen people mention it in a couple of Facebook groups. I don't have a TV in my room, but I've heard they were hammering it pretty hard with television commercials.

But I'd really just been focused on getting my product launched. I hadn't put much thought into how it would effect me. To be honest, I think I really had tried not to get my hopes up and was expecting to maybe be selling 1-2 units per day and not really benefit from the traffic.

 

But when I saw that I was getting 5-6 sales a day, and realized that the PPC was converting well and would allow me to grab some of the extra traffic, I started to get excited... but I still wasn't really sure what to expect.

 

When I woke up on Wednesday, I think I had 4 sales already. By noon I had matched my best day so far with 6 sales.

 

I've noticed that I don't seem to normally get sales between about noon and 6pm. I'm guessing that's just a slow traffic time because it's between lunch time and the end of the work day.

Sales did slow down during the afternoon on Wednesday, but they didn't stop completely, they kept on periodically ticking in.

 

They picked up again in the mid-evening, before slowing down again. They had slowed to what seemed like a complete stop at 15, but I had one late order come in at the end of the day and that's where I ended my first Prime Day with 16 units sold.

 

That felt like a pretty cool place to land because it was about 3 times what it looked like my average weekday starting out was going to be. AND even cooler was that it exactly doubled the total number of units I had sold up to that point. How cool is that to be able to say I doubled my total lifetime sales for that product in a single day!

Honestly, I don't think it's unreasonable to expect this to become more of a normal day for this product over time, but it was pretty exhilarating to be able to sell that many units just 6 days in! I'll need to build up more organic search rankings before I regularly get that many sales in a day.

 

I had started selling in the middle of the day on Friday so it's possible I missed some morning sales, but if you count that as a full day that means I had one more day until I closed out my first week of selling this product. I was curious to see how extra bump received on Wednesday carried forward.

 

It's about 2 AM here in Oklahoma right now and I'm doing this because I can't sleep – but that also means it's just ticked over to Friday morning according to Amazon. I finished Thursday selling 5 more units of my main product.

 

I'm not sure if that means the sales yesterday didn't give me much more momentum, or if Thursdays are going to be a slower day, or if I just haven't seen the affect of the sales yesterday yet since they're still shipping out and my BSR is jumping around. My organic rankings probably haven't caught up yet either.

 

Anyway, it wasn't a bad day either way. It stayed on par with Monday and Tuesday.

But something even more interesting happened today. I sold one of my secondary products. I launched the two other products along with this one. They went live at the same time, but I have done no PPC. In fact I haven't promoted them AT ALL. I wanted to really just focus on my main product at first before starting to promote those.

I can't imagine they're ranking very well for anything in the search results, but apparently someone somewhere in North Carolina took the time to dig down to some bottom page of the search results and buy one of them. I know it's just one sale, but that has me pretty excited about the potential these secondary products may hold. Could they be more valuable products than I originally expected? I guess we'll find out in time...

 

So I closed out my first 7 days by selling 37 units of my main product and 1 unit of what I guess I'll call product 2A. I'll count that as a success for my first week for sure.

 

I've noticed a couple of interesting things in this first week.

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