What up, Brewsers! This week, the crew links up with the powerhouse trio behind Crafted For Action—Jen Price, Shanelle Pickraum, and Kevin “Swirv” Irvin—for a special kickoff to their annual conference. We talk everything from emergency lagers and fridge-aged sours (yikes) to building a thriving, inclusive craft beverage culture in Atlanta and beyond.

Jen breaks down how Crafted For Action started as a pivot from a pandemic-halted beer boutique dream and grew into a nationwide platform for education, equity, and opportunity in craft beer, wine, and spirits. Shanelle shares the sisterhood that sparked it all, while Swirv lets us in on how he “self-nominated” his way onto the team—and why community is the heartbeat of it all.

From the Fellows Pitch Competition to Sunday Service beer shares, this episode is a vibe. If you’ve ever wanted to blend purpose with pints, this one’s for you.

If you missed Crafted For Action in 2025—trust, you felt that FOMO. But don’t let it happen again. Mark your calendars, prep your palate, and pull up next year. You don’t want to just hear about the vibes—you want to experience them.