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Transcript

David: This is episode 28…

Intro: Discover the key components of business success as we hack the minds of successful entrepreneurs. Welcome to the Business Hacker Podcast. Here's your host, David De Souza.

David: Today I'm here with Karen Summer of getungated.co.uk. And today we're going to explore the topic of Amazon brand ungating. Welcome, Karen.

Karen Summer: Thanks for having me, it's great to be here, David.

David: Thanks for coming on the show. So let's kick it off. Why don't you share a little bit about yourself and the success you've had as an Amazon and e-commerce seller?

Karen Summer: Well I had an e-commerce business going back a few years, but got really excited when I started my Amazon business. Amazon is such a great platform on which to build a substantial business. Now I've got myself ungated in a few categories because I fancy selling in beauty and health and personal care and such like. And I found it really easy. And then I realized that I had a bit of a knack of knowing what Amazon was looking for in terms of ungating sellers. And from then on, I've been helping people get ungated.

David: Yeah, it's definitely I'd say a knack, I know for myself when I started doing it, I had to run round to different warehouses trying to get different invoices, and it was a bit of a hassle. So it's good to have you on the show, and I guess inspiring to know that it is impossible. Before we dive in, why don't you tell us a little bit about what exactly is ungating, and why you think sellers should strongly consider ungating?

Karen Summer: Well Amazon gates categories in order to be able to restrict which sellers are allowed to sell products in that category. Amazon has had a lot of issues recently with people starting seller accounts and taking the money and then not sending the products to the customers, or sending counterfeit goods and then closing their accounts and disappearing. So understandably, Amazon are looking to get much tougher, and get to know a lot more of the people that want to sell on their platform.

Karen Summer: So new sellers are coming up against a lot of category gating, brand gating, and restrictions. And category ungating is the easiest of those to overcome. Getting ungated can have a massive effect on your business. Because it not only opens up a whole new section of products that you can sell, it