DiscoverDeron Harris PodcastBLACK OWNED BUSINESS IS THE NEW BLACK - With Many Companies Ditching DEI, Will Black Consumers Start Supporting Black Business?
BLACK OWNED BUSINESS IS THE NEW BLACK - With Many Companies Ditching DEI, Will Black Consumers Start Supporting Black Business?

BLACK OWNED BUSINESS IS THE NEW BLACK - With Many Companies Ditching DEI, Will Black Consumers Start Supporting Black Business?

Update: 2024-12-06
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The Deron Harris Podcast Season #3 EP# 139 - BLACK OWNED BUSINESS IS THE NEW BLACK - With Many Companies Ditching DEI, Will Black Consumers Start Supporting Black Business?


This episode sponsored by UNCOMMON GOODS. For 15% off your next gift, visit UncommonGoods.com/DERON That’s UncommonGoods.com/DERON for 15% off! Don’t miss out on this limited-time offer! Uncommon Goods. We’re all out of the ordinary.








Yes, consumers can play a key role in supporting Black-owned businesses and promoting economic empowerment, diversity, and an inclusive economy. Here are some reasons why.

 

Social values - According to a McKinsey Inclusive Consumer Survey, 68% say their social values shape their shopping choices.

Historic growth - Black business ownership has grown at historic rates, with 11% of Black households owning a business in 2022, up from 5% in 2019.

Awareness - There has been a growing awareness of the importance of supporting Black-owned businesses.



Some Black-owned businesses include:

 

The Spice Suite - sells unique blends of herbs and spices, and has hosted more than 2,300 free pop-up shops for Black owners.

 

Darlyng and Co. - An online marketplace that sells baby essentials like clothing, blankets, toothpaste, and bottles.

 

Black-owned beauty brands - Including Absolutely Everything Curly, Alodia Hair Care, Ami Colé, Camille Rose, Eve Milan New York, Flora & Noor, LYS Beauty, and Melanin Haircare.

 

The Deron Harris Podcast





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BLACK OWNED BUSINESS IS THE NEW BLACK - With Many Companies Ditching DEI, Will Black Consumers Start Supporting Black Business?

BLACK OWNED BUSINESS IS THE NEW BLACK - With Many Companies Ditching DEI, Will Black Consumers Start Supporting Black Business?