Patrick Coghlan, CEO of Creditorwatch, joins Andrew Hatfield to share his unique journey from employee to CEO and his insights on identifying nice market opportunities and the pivotal role of product management in aligning go to market strategy with CreditorWatch's growth goals.

Discover how focusing on customer onboarding and targeted service offerings helped Coghlan lead his company to master the SMB segment and drive significant market growth.

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠ for more episodes

Connect with Patrick on LinkedIn:

https://www.linkedin.com/in/patrick-coghlan-sydney/