BT Group explores new mobile brand, FT reports
Update: 2025-10-28
Description
BT Group, Britain's largest broadband provider, is contemplating a low-cost mobile brand launch to stay competitive in the heating UK telecom market. With new players like Monzo and Revolut offering mobile services and Lendable launching a budget plan, BT's leadership, led by new consumer chief Claire Gillies, is considering creating a new brand or acquiring an existing mobile virtual network operator. Despite public silence, BT is exploring options to enter the budget market, potentially disrupting the industry and offering cheaper mobile plans to UK customers.
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