In the most recent episode of The Enterprise Sales Development, we had the pleasure of hosting Matt Doyon, the innovative CEO of Triple Session. Matt took us back to the essentials, highlighting the importance of sticking to the basics in sales. While the allure of new techniques is undeniable, the true magic often lies in the simple acts of understanding one's clients, communicating with clarity.

Matt's insights didn't stop at the basics. He delved deep into the intricacies of how people learn, advocating for the adoption of adaptive learning methodologies in sales training. But the highlight of the conversation was undoubtedly Matt’s exploration of stoicism in the realm of sales. 

For those eager to gain a fresh perspective on sales strategies and more, this episode with Matt Doyon is a must-listen. Ensure you're subscribed to the Enterprise Sales Development Podcast to keep up with all our enlightening sessions.


WHAT YOU’LL LEARN

Basics for sales teams

How people learn

Why stoicism is important in sales



QUOTES
“We've over indexed on lack of structure, sure to the point where it subverts the success of our people.” - Matt Doyon [11:07 ] 

“We need data. You should be able to show up, say no, don't, just take my word for it. Look at the behavior that I've shown and I can prove to you based on what I've done.” - Matt Doyon [22:08 ]

“You can't service sales people. You have to be of service to people in sales.” - Matt Doyon [37:12 ]


TIMESTAMPS
[0:00 ] - Meet Matt Doyon
[9:32 ] - Why the SDR is kind of like at the easy chain end of a lot of things going wrong.
[13:56 ] - Basics you should teach sales teams
[17:49 ] - How Matt bult “soft skills” into his app
[22:37 ] - Matt on certifications and why they don’t work anymore
[28:58 ] - Matt’s box story and analogy in sales
[34:36 ] - Matt on stoicism 
[41:18 ] - How Matt keeps SDR’s coming back to Triple Session
[44:44 ] - Connect with Matt Doyon


CONNECT


Matt's LinkedIn



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