In this episode, James Welch breaks down why high schools are the key terrain for military recruiters. Drawing from his book, The Art of Military Recruiting, he explains how to engage faculty early and create programs that keep your message in front of students all year long.

You’ll learn practical strategies for table set-ups, classroom presentations, ASVAB testing, and how to approach private schools with professionalism. Whether you’re new to recruiting or a seasoned pro, this episode will give you actionable steps to turn the fall semester into your strongest prospecting season.

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