Balanced Business Blueprint Ep. 5: Your Strategic Offer Suite (aka Value Ladder)
Update: 2025-08-29
Description
Every business has a funnel—but are you building yours with intention? In this episode, Meg walks you through the concept of a value ladder and how to design offers that naturally guide customers from first-time buyers to loyal superfans. You’ll also complete an offer audit to evaluate what’s working, what’s not, and where to focus your energy so you can grow with clarity (without burning out).
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