Balancing Purpose and Profit in Museum Learning
Update: 2025-09-15
Description
Social enterprise—using business strategies to achieve social goals—is common in the nonprofit world but newer to museums. Ian Ellard, Head of the V&A Academy at the Victoria and Albert Museum, sees an opportunity for museums to break free of old models with this approach.
We dive deep into what social enterprise actually means, what it looks like in a museum context, and explore the nuances of using business strategies and financial success to support the public value of a museum. Plus, hear how ancient Greek wisdom can help solve modern online learning challenges.
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