Balancing the Future Ep. 29 - From Brand to ROI: A Guide to Modern CPA Marketing with Eric Elmore
Description
Marketing executive Eric Elmore distills decades of experience into actionable guidance for CPA firms of any size. Drawing parallels between political campaigns and professional services, he shows how to craft a distinct brand persona, deploy laser-focused digital tactics, and harness CRM data to prove ROI. Elmore tackles common CPA roadblocks—seasonal crunches, reluctance to self-promote—and offers low-cost wins like thought-leadership blogs and local board service. His mantra—“be kind, give first, and track everything”—illustrates how consistent, metrics-driven storytelling can turn prospects into loyal advocates.
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