Barry Callebaut & NotCo AI: AI-Driven Chocolate Innovation
Update: 2025-11-18
Description
Barry Callebaut, a leading chocolate and cocoa products supplier, has partnered with Chilean startup NotCo AI to leverage AI for recipe innovation. This move aims to address challenges like high cocoa prices and waning demand for traditional products. NotCos AI platform, Giuseppe, scans existing products and suggests ingredient alternatives, helping companies avoid lengthy trial and error in recipe development. Barry Callebaut joins other major brands like Unilever, Kraft Heinz, Ferrero, and Mondelez in embracing AI for innovation and efficiency.
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