Bath & Body Works Simplifies Brand, Focuses on Core Products
Update: 2025-11-21
Description
Bath and Body Works aims to simplify its brand, focusing on core products like soaps and candles, to improve the shopping experience and revive sales. The company plans to streamline inventory, prioritize clean ingredients, and refine its website and app. It will also step back from hair care and mens grooming products, concentrating on home fragrances and body care. The company acknowledges the competitive retail environment and expects long-term growth after a period of investment.
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