I fly a lot, as you might have guessed if you read my blog regularly. In 2025, I've been on 56 United planes as I write this, with about 10 left to go before the end of the year. One of the things United does is sometimes send out a quick "survey" after a flight, checking to see if everything went smoothly. I don't always fill these out, but recently I decided to give some feedback as I had a great experience.

I really wanted to just complement the onboard crew, but the survey was quite a few pages (10?) and a lot of questions. I started to try and fill it out, but lost focus after a few pages. This felt like a chore, and I started to just randomly click some of the selections asking me to rate things 1-10. I wasn't really rating the items; I was trying to get done. Eventually, I bailed on the survey and didn't complete it, but that got me thinking about the data from these surveys.

Read the rest of Be Wary of Data