In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.

You will learn

• How Gloria went from U.S. diplomat to PR expert
• Why traditional PR is broken—and how she disrupts it
• The CPR Pitching Method (Clarity, Personalization, Relevance)
• How to write subject lines that get opened
• Tools to find the right journalists and contacts
• Why being specific and timely is everything in your pitch
• Pro tips for getting local TV coverage—even with zero connections
• How to overcome imposter syndrome and confidently press "send"

💡 If you've ever said “I’m not ready for PR” or “I don’t have a story,” this episode is for YOU.

TIME STAMPS:

02:39 – 03:08 – Gloria introduces the CPR method for writing effective pitches.

03:52 – 06:08 – Tip: Use Google News Alert to monitor relevant news.

06:08 – 06:44 – How to approach journalists after crafting a strong pitch?

06:44 – 07:10 – Tools #1 & #2: Google Alerts and Perplexity.ai.

07:10 – 07:56 – Tool #3: HARO and SourceofSources.com.

08:22 – 08:59 – Tool #4: Substack for connecting with journalists.

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera

https://www.kimrittberg.com/tips 

Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg

Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert 

GUEST LINKS:

PR Secrets Masterclass: gloriachoupr.com/masterclass

SmallBiz PR Facebook Group: www.getfeaturednow.com

PR Starter Pack for Small Businesses: www.prstarterpack.com

Small Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586

Freebie: Proven Podcast Pitch Template to Get onto Any Podcast (featured in Business Insider): https://learn.gloriachoupr.com/podcastfeature

Freebie: 10 Story Angles ANYONE Pitch to Get Free PR: https://learn.gloriachoupr.com/optin-10storyangles

Gloria Chou’s Website: www.gloriachoupr.com

Instagram: https://instagram.com/gloriachoupr

LinkedIn: https://www.linkedin.com/in/gloriaychou

Youtube: https://www.youtube.com/@smallbusinesspr

Twitter: https://twitter.com/gloriachoupr

Tiktok: https://www.tiktok.com/@gloriachoupr

Facebook: https://www.facebook.com/gloriachoupr

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