Have you tried just… being better?

Col’s recent poll revealed what many of us already know. Most people admit they’re bad at marketing and sales. We avoid it.

Instead, we lean on referrals and word-of-mouth. We hoping the quality of our work speaks loudly enough to bring in the next client.

Col thinks many of us would be more successful if we focused less on blaming “bad marketing”, and more on becoming brilliant at our craft.

After all, being bad at marketing feels psychologically safer than facing the fear of being mediocre at what we actually do.

Go you good things!!