Feeling lost in the world of SEO, AI, and backlinks? You’re not alone, and you don’t need to have it all figured out to make real progress. In this fun and super helpful chat, Amy sits down with longtime friend and SEO pro Erica Julson to break down what’s actually working right now to get noticed online. Whether you’re brand new to creating a website or you’ve had a blog for years, Erica explains how to build trust with Google, grow your authority, and use media features (even without a link!) to strengthen your business. They talk about what Google wants to see, how to choose the right page to link to, and the small changes that can lead to big results. It's an honest, encouraging conversation with zero tech snobbery, and packed with easy wins for health pros at every level.

Erica Julson is a registered dietitian and the founder of The Unconventional RD, a brand and community that helps wellness professionals grow their businesses online—especially through SEO, content strategy, and passive income. Since launching her Facebook group in 2017, Erica has supported thousands of dietitians and health experts in building sustainable, profitable brands outside of the traditional 9–5. She’s known for breaking down complex topics like search engine optimization into clear, step-by-step strategies anyone can follow. Erica also runs a membership program, shares insights on The Unconventional RD Podcast, and is a mom balancing business with family life.

Connect with Erica:
Facebook group: https://www.facebook.com/groups/1678624302467757
Tune in: https://www.theunconventionalrd.com/podcast/

Don’t miss the invite to Amy’s free live Q&A sessions happening on November 5. Details at https://masterthemedia.co/qa/


Episode highlights:
(0:00 ) Intro
(2:19 ) Who is Erica Julson
(4:02 ) What SEO really is 
(5:46 ) How AI is changing search and what to do about it
(7:02 ) What “being an authority” actually means online
(9:06 ) Google’s E-E-A-T framework explained simply
(12:49 ) Why you can’t compare yourself to big media brands and what to do instead
(14:30 ) What is domain authority, and why does it matter less than you think
(18:29 ) Even mentions without links still help your SEO
(24:15 ) Where should backlinks go?
(27:12 ) LinkedIn, Instagram, or your hospital bio? Best practices for health pros
(30:28 ) Why backlinks matter
(41:14 ) How to make a simple website work for you
(43:41 ) Pillar content ideas that help you stand out even with limited time
(51:27 ) How to make sure AI knows who you are and what you do
(55:21 ) Focus on visibility and reputation, not perfection
(59:56 ) Where to find Erica
(1:01:43 ) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!