Beacon Flash: Beyond Numbers: Using Communication to Drive Advisor/Client Relationships, a Conversation with Brendan Kenalty
Description
The advisor-client relationship has evolved from the days of an annual face-to-face meeting. Today’s investors expect more communication, and more personalized communication, from their financial advisors, who are under pressure to be readily accessible, proactive and well informed at all times.
This is something that ReachStack’s CMO, Data Scientist, and Advisor Content Strategist Brendan Kenalty understands deeply. “We need to scale up the communication, so the question becomes, how do we do it?” he says.
In conversation with Beacon Strategies’ Managing Director Chip Kispert on the latest Beacon Flash podcast episode, Brendan shares insights about how communication is transforming the way wealth firms work with their clients.
He talks about the importance of firms building their relevance using communication in order to grow and scale, touching on three trends that support this:
1. The shift from do-it-yourself tools to done-for-me services.
2. Using personalized communication to get in front of clients and increase advisors’ visibility.
3. Using communication to deliver actionable insights to advisors.
Brendan and Chip also discuss how advisors can leverage technology and data-driven insights to enhance their performance and deliver superior client service. Many of today’s communication tools incorporate AI-powered content sourcing and automated distribution elements, ideal for the modern advisor-client relationship.
The question is, are enough firms making the most of this technology?
As Brendan says, “It will be interesting to see how we adjust these client and advisor relationships over the next few years.”
Overview
Advisor Communication (01:24 )
Technology Communication Tools (09:29 )
Personalized Communication (15:33 )
Resources
Ben Kenalty's LinkedIn
ReachStack's Website
Chip Kispert's LinkedIn
Beacon Strategies' Website
United States
