Beauty Stores Fight Back with Tech
Update: 2025-12-22
Description
Christmas shopping for beauty products has moved from bustling stores to the comfort of home, with TikTok and AI chatbots influencing trends and Amazon dominating online sales. Traditional counters face challenges as younger crowds embrace viral looks, prompting Macys, Nordstrom, and Sephora to transform their flagship beauty floors with virtual reality, robotic services, and high-tech experiences to draw shoppers back in.
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