It's not just telling them the Gospel. It's about becoming your friend's go-between for issues that sit between this world and the next. Right now you may still be looking at evangelism as a one-off event where we tell our friends the Gospel - that big event we build up to where we finally say what we need to say, right? But Sam Chan, City Bible Forum evangelist and author, says that conversation is usually the beginning, not the end of your journey with someone.