Becoming a Chatbot Fan — from SEO to Conversational Marketing with Brendan Hufford
Description
Despite claims that its golden age is over, SEO still has an unparalleled power of driving tremendous amounts of traffic. The problem with it is that people have been framing and using it wrong.
It’s the same with conversational marketing — implementing a chatbot on a website isn’t going to cut it if it ends up being underutilized.
In this episode, I interview Brendan Hufford, Founder at Growth Sprints and SEO for the Rest of Us, about his experience with and thoughts on pairing SEO and conversational marketing.
Join us as we discuss:
- SEO then vs. now
- The 4 levels of keyword research
- Chatbot mistakes companies are making
- How to start a conversation
- The importance of talking to customers
Check out these resources we mentioned during the podcast:
- The Growth Decoded podcast
- The SEO for the Rest of Us podcast
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