Right Message, Right Person, Right Time — Experiments in Lifecycle Marketing with Phil Gamache
Description
Sending the right message to the right person at the right time is a top priority in the marketing world. But knowing what will resonate better with customers isn’t always a clear or easy task. That’s why running experiments is essential for marketers.
In this episode, I interview Phil Gamache, Director of Growth Marketing at WordPress.com/Auttomatic, Podcast Co-host for Humans of Martech, about why experimentation is critical to marketing success, especially when it comes to targeting customers with the right messaging throughout their lifecycle.
Join us as we discuss:
- Growth marketing vs. simply marketing
- Lifecycle marketing and the importance of understanding users
- How to run marketing experiments
- Approaching experimentation in startups vs. bigger companies
- Balancing creativity and data
- Creating a personalized experience at scale
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