About this episode:

How do ordinary people light up the world in extraordinary ways?

In this inspiring episode of The Business Elevation Show, Chris Cooper interviews visionary leader and author Julie Wignall about her multi-award-winning book The Extraordinary Power of Fireflies.

Julie coined the term “Fireflies” to describe those who break barriers and illuminate new possibilities. With a career spanning national politics, international business, the arts, and environmental conservation, Julie brings unique insight into how changemakers can align with their purpose and shine their light more brightly.

From revolutionising animal welfare at Mirage Resorts International to shaping conservation policy, producing television projects, and coaching leaders worldwide, Julie’s journey is a masterclass in making impact across sectors.

Together, Chris and Julie explore how each of us can become a Firefly—igniting positive change and inspiring others to do the same.

More about Julie Wignall:

Julie Wignall is a visionary leader whose unconventional career has spanned national politics, international business, the arts, and environmental conservation. She first gained international recognition for her groundbreaking work with Mirage Resorts International, where she partnered with the Chairman and CEO to revolutionize animal welfare, launch award-winning education programs, and spearhead impactful environmental initiatives.

Julie coined the term Fireflies to describe those who break barriers and illuminate new possibilities. Her multi-award-winning book, The Extraordinary Power of Fireflies, shares the inspiring stories of people who dare to make a difference.

Drawing on her unique journey—from collaborating with innovators in Fortune 500 companies to shaping conservation policy, producing television projects, and advancing the arts—Julie now works as a sought-after speaker, coach, consultant, and workshop leader. She equips changemakers with the tools to align with their purpose, amplify their impact, and harness their light to transform the world.