Becoming a Modern CRO: The next evolution from SVP Sales

Update: 2021-01-06

Description

CRO is becoming a common term for the modern breed of SVP of sales. A true CRO looks after the full customer lifecycle from customer experience, to revenue generation and growth.

This episode we speak to a familiar guest, Mark Smith who's a rare go to market leader for companies such as NPI, Infobox and Arista.

He discusses with Bob and Tae Hea the changes and unlearning moments required for this ultimate sales leadership role.

Comments

In Channel

How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market Fit

2022-07-1835:32

Best strategies to implement product-led growth

2022-05-1232:49

Why should you be a first customer?

2021-10-0728:20

How do you win your first customers?

2021-09-0818:46

How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US market

2021-06-2830:11

Implementing GTM Fit in the real world

2021-06-0227:28

Introducing Unlock: A New Resource for Finding GTM Fit and Unlocking Growth

2021-05-1221:20

GTM Strategy for Europe Vs America: What are the differences?

2021-03-1726:34

Becoming a Modern CRO: The next evolution from SVP Sales

2021-01-0618:29

1st Time CEO Gamechanger: Think in Swimlanes

2020-12-1619:59

CEO Unlearning: The Struggles and Challenges

2020-12-0223:34

How the Sales Leader of Arista and Rubrik Un-learned from $1M to $2B of revenue

2020-11-2031:02

How do you not get fired as a startup founder? Change or be Changed

2020-10-1421:10

Demystifying sales comp for early Go To Market teams

2020-09-2421:45

Go-To-Market Metrics: What's important and what they tell you

2020-09-0913:58

Identifying Urgent Pain and Finding your Wow

2020-08-2728:38

Getting Your Company Behind the GTM Playbook

2020-08-1229:04

Building and Leading Fully Remote Teams

2020-07-2930:44

Step by Step Guide to Building your Go To Market Playbook and unlocking growth

2020-07-1532:38

Re-finding GTM Fit in an economic downturn

2020-07-0128:16

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Becoming a Modern CRO: The next evolution from SVP Sales

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Becoming a Modern CRO: The next evolution from SVP Sales

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Becoming a Modern CRO: The next evolution from SVP Sales