Behavioral Design with Dr. Jason Hanft, CEO, and Michael DiTullo, Chief Creative
Description
Jason Hanft, CEO at Defender Operations and Michael DiTullo, Chief Creative at Michael DiTullo and former designer of Nike, Converse, and Jordans joins Maureen Shaffer, CEO, Mingletoe, to chat about:
· 3D Humans
· Why Guess?
· Cool Matters
· Frankenstein
· Looks Matter
· Naming Wins
· Marketing Test
· Naming Impact
· Easy Compliance
· New Airport Test
· Outcomes Design
· Amputation Wins?
· Celebrate Function
· Product is Marketing
· Compliance Challenge
· Keep Asking Questions
· DTCaregivers and Friends
· Reimbursement–If It Walks Like a Duck
· And much much more!
Listen to hear for yourself! Watch to see!
🎬 WATCH this video episode https://youtu.be/HTy-VNTmbZQ
🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify.
💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.
🍃 FOLLOW Jason Hanft: https://www.linkedin.com/in/jason-hanft-99655a11/
🍃 FOLLOW Michael DiTullo https://www.linkedin.com/in/michaelditullo/
🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/
🎬 WATCH all video episodes https://www.youtube.com/@messageengineer
🚀 Want help with your message strategy? DM Maureen on LinkedIn! 🎯
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