Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

How BMW leveraged the fresh start effect to win over new drivers

How Halloween candy can teach marketers about choice, memory, and reward

Behavioral science for agencies: Pitching

Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

Hacking the Human Mind - Book Preview: Pringles

How Heinz used precision and the pratfall effect to make its ketchup unforgettable

Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement

How Klarna uses present bias and temporal reframing to make shopping feel irresistible

Hacking the Human Mind - Book Preview: Häagen-Dazs

Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire

Hacking the Human Mind - Book Preview: Dyson

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

Behavioral science for agencies: media planning