Behind HubSpot’s Creator Network w/ Alanah Joseph
Description
In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot.
Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast.
From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.
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Show Notes:
(01:15 ) - Introduction to Alanah
(04:00 ) - The Evolution of Creator Partnerships at HubSpot
(07:10 ) - Criteria for Selecting Podcasts in the Network
(09:35 ) - Building a Podcast Network Community
(12:00 ) - Strategies for Growing a Podcast Audience
(16:00 ) - Common Mistakes in Podcasting
(18:35 ) - Resurgence of Newsletters in B2B
(21:00 ) - The Importance of B2B Creators
(23:05 ) - Monetization Strategies for Creators
Check out some of our previous episodes!
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