DiscoverPhoto BreakdownBehind My Shift: From Lexar and Sandisk to ProGrade
Behind My Shift: From Lexar and Sandisk to ProGrade

Behind My Shift: From Lexar and Sandisk to ProGrade

Update: 2025-02-08
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Join Scott Wyden Kivowitz, your host on Photo Breakdown, as he navigates the intriguing shift in the photography industry, sharing his journey in choosing the best memory cards that ensure the capture and safekeeping of your precious photos and videos.

Scott explores how ProGrade became his go-to brand after corporate changes rocked the memory card industry. Discover why high-quality cards are essential for photographers, and hear firsthand about Scott's experiences that led him to leave behind well-known brands like Lexar and Sandisk in favor of ProGrade.

"A brand that did what was needed in 2017, when the two biggest brands in the memory card industry were both acquired, and ProGrade was born."


Don’t miss this insightful journey into creating robust photography workflows! Ready to enhance your photography experience? Listen now!



Photo Breakdown does not currently have a sponsor, so I thought I would give a shoutout to partners of mine. Thank you to Flodesk, Spider Holster, Think Tank Photo and Imagen for your continued support.

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Behind My Shift: From Lexar and Sandisk to ProGrade

Behind My Shift: From Lexar and Sandisk to ProGrade

Scott Wyden Kivowitz