Behind-The-Scenes of LIVE Events with Mrs Tulika Yadav, Former PayTM Insider.in and OML┃S06 E03
Update: 2022-03-01
Description
Let’s talk LIVE events! In our third episode, we welcome Mrs Tulika Yadav, Former Chief Marketing Officer at PayTM Insider.in and Former Head of Marketing & Ticketing for OML Festivals.
We examine the challenges that the LIVE events industry has faced due to the pandemic, the hybridisation of virtual and in-person festivals, and the benefits of taking a sabbatical.
Stay tuned for a conversation about:
1. How the LIVE events industry mitigated the effects of the pandemic (1:04 )
2. The future of LIVE entertainment (5:14 )
3. Hitting restart by taking a sabbatical (15:00 )
Students of MICA also share their questions regarding the longevity of digital events and the unique marketing used for events from differing genres.
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