DiscoverThe Art of BrandingBehind the Biting Vampire Digital Brand | Zsike Peter
Behind the Biting Vampire Digital Brand | Zsike Peter

Behind the Biting Vampire Digital Brand | Zsike Peter

Update: 2024-07-04
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Zsike Peter, the founder of Vampire Digital, joins us for this episode of The Art of Branding. We discuss Zsike’s journey from Transylvania to the birth of her brand and transforming professional content with a vampiric twist. Learn about her rebellious spirit in the face of skepticism, her serendipitous inspiration from Dan Meredith. And more:





  • Shaking up societal norms.

  • How to maintain a disruptive voice.

  • Moving forward as a brand as we shift into the AI era

  • Zsike’s personal experiences, like her undercover stint in a brothel.

  • The change Zsike wants to make for women and challenging traditional norms in the business world.




00:20 Meet Zsike: The Vampire Digital Story
03:01 Authentic Branding
07:15 Navigating Personal and Business Identity
18:30 The Human Element in the Age of AI
21:18 Undercover in a Brothel: A Journalist's Tale
31:14 Empowering Women in Business




Reach out to featured guest Zsike Peter:
LinkedIn | Website | Art website | Instagram | TikTok




Follow Beatrice Gutknecht:


⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠




⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes.




Produced by ⁠⁠Your Podcast Sidekick

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Behind the Biting Vampire Digital Brand | Zsike Peter

Behind the Biting Vampire Digital Brand | Zsike Peter

Beatrice Gutknecht