Behind the Brand with Drew Miles – Building Tricer from the Ground Up
Description
In this episode, Chad Ryker flips the microphone with Tricer founder Drew Miles for a no-BS conversation about the grind of growing a Western hunting gear company from a backyard shed. Drew opens up about balancing life on the road — from Hawaii to Africa to the mountains of Montana — while keeping his brand true to its roots.
They dive into the rapid growth of Tricer, the myths surrounding corporate buyouts, and why keeping things authentic matters more than ever. Drew also introduces his new COO and shares how he's building a solid team, handing off social media to Luke Dusenberry and his wife to keep the brand voice sharp and connected.
Expect talk of new gear drops, future hunts, and what it really takes to run a company in the outdoor space — all while staying true to the DIY spirit that resonates with Western hunters and long-range shooters alike.
TRICER USA
Website – https://tricerusa.com/
Instagram - https://www.instagram.com/tricerusa/
Facebook - https://www.facebook.com/tricerusa/
YouTube - https://www.youtube.com/@tricer6985
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United States
