In this week’s episode, host Dalton Pence sits down with Creig Prince, co-owner of 360 Custom Pools and R and R Pool Service, for an inside look at what it takes to thrive in the ever-evolving pool industry. Creig shares his unconventional journey from the fitness world to becoming a staple in the East Texas pool business, touches on industry trends from freeform to contemporary straight-line pool designs and explains why saltwater systems are losing ground in certain markets.
Dalton and Creig discuss the crucial importance of transparency around budgeting for major home projects, the shift toward creating luxurious outdoor experiences, and design decisions like coping, hardscaping, tanning ledges, and even the rising popularity of turf in poolscapes. Creig also gives practical advice on the service side, highlighting common mistakes maintenance teams make and why attention to detail matters.
Whether you’re a builder, service provider, or homeowner dreaming of your backyard oasis, you’ll find actionable insights and real-world tips in this candid conversation.

Key Moments
00:00 Staying Power in the Pool Industry
03:43 Swimming Pool Design Trends Shift
09:07 3D Software Challenges in Construction
11:43 Budget: The Ultimate Hurdle
16:50 Tanning Ledges: To Keep or Not?
19:36 Avoid Pool Maintenance Autopilot
22:19 Homeowner Budgeting Insight

Follow Creig Prince
Website: https://360custompools.com/
LinkedIn: https://www.linkedin.com/in/creig-prince-9a167822

Follow Mast Sales:
Host LinkedIn: https://mastsalesgroup.com
Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/
Podcast Website: https://mastsalesgroup.com

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